IRIE was born in Italy in 2017 from the desire of one of the world's leading manufacturers of helmets to discover new markets and face new challenges. Passion combined with thirty years of experience are our main features to give birth to this great project. This allows us to boast a rigorous control over the entire supply chain, from design to delivery with a complete connection in every single step thanks to our experience gained in the world of helmets.

We always put safety, quality and service at first as our guidelines for the development of all our products that are made in our production sites, where all ISO, TUV and ECE certification standards are fully respected in order to achieve high quality standards.

We place high value on listening to market of all our customers and consumers in order to guarantee the products that will always be better and constantly evolving.


  • Our logo consists of a shield to indicate a symbol of protection and safety. IRIE by its name in Japanese means the bay, which protects and provides resources of life to people.
  • IRIE represents a brand with a strong attitude and personality that cares about the "urban riders" lifestyle, taking care of the aesthetic aspect and blending a trend with security in a perspective of unique style.
  • Quality, innovation and protection for your day to day riding experience.
  • Our spirit is: WHY NOT? Our slogan is: GO FURTHER!
  • Everything is possible, IRIE by its meaning, wants to represent a change, a new trendy proposal that is available to collaborate and to create a safe helmet but at the same time in step with fashions, an everchanging helmet that reflects the various personalities and lifestyles.